Are there healthy alternatives to processed afternoon snacks at this crucial moment of the day, when your child refuels to have fun in the mountains, play outside or go to training, and at this crucial stage of life, when they are building good health and good habits? Childhood is an absolutely pivotal period in a person's development.
A pleasure, a danger
It is at this precise age that good and bad habits take deep root. It is during this chapter of innocence and discovery that the passion for the great outdoors is born and the foundations of robust health are established. During these crucial years, young athletes learn to love playing outside and to do good by eating a healthy diet. A first certainty, coupled with a second: the conviction that the child cannot develop a sensitivity on their own. He needs someone to guide him in the education of his tastes and palate. A mission that falls to both parents and manufacturers.
«An 8-year-old child has already consumed more refined sugar than his grandfather has in his entire life!» (Arte documentary «Sugar, the sweet lie», April 2020)
A shocking figure that highlights the eating habits of our young athletes. This figure is what prompted the creation of the Baouw KIDS bars.
